How Job Advert Language Shapes Your Employer Brand

Is Your Job Advert Language Helping or Hurting Your Employer Brand?

Every job advert you write does more than just advertise a role—it sends a message about who your organisation is and what it stands for. The language you use shapes your employer brand, whether intentionally or not.

But here’s the catch: If your job adverts include biased or exclusive language, they could be unintentionally turning away great candidates. And when that happens, your employer branding impact takes a hit.

The good news? Inclusive job adverts can revolutionise how candidates perceive and engage with your organisation.

The Hidden Role of Language in Recruitment

Job adverts are often the first touchpoint between candidates and your company. They’re not just about listing tasks—they’re about creating a connection. But subtle language choices can make or break that connection.

For example:

• Words like “rockstar” or “ninja” can alienate experienced candidates who feel the role is targeting a younger demographic.
• Terms like “native English speaker” may exclude highly qualified multilingual candidates.
• Phrases such as “fast-paced environment” could discourage those with caregiving responsibilities who need flexibility.

Inclusive job adverts avoid these pitfalls. They ensure your organisation appeals to a broad and diverse audience, helping you build a stronger employer brand.

Why Employer Branding Matters More Than Ever

In today’s talent-driven market, candidates have options. They’re not just looking for jobs—they’re looking for organisations that align with their values. Your employer brand communicates what it’s like to work for your company, and job adverts are one of the most visible ways to showcase this.

When your job adverts are inclusive and thoughtfully written, you benefit in several ways:

• Better Candidate Attraction: Inclusive language broadens your appeal and increases the diversity of your applicant pool.
• Improved Reputation: Candidates associate inclusive hiring practices with forward-thinking, modern employers.
• Higher Retention Rates: Employees who feel valued and included are more likely to stay with your organisation.

Inclusive job adverts aren’t just about filling roles—they’re about building a workplace that candidates want to be part of.

The Cost of Biased Job Adverts

When job adverts unintentionally include biased language, the impact can be significant:

• Missed Talent: Qualified candidates may self-select out of applying if they don’t see themselves in the language you use.
• Homogenous Teams: Without diverse applicants, your organisation risks missing out on the innovation that comes from different perspectives.
• Weakened Employer Brand: Candidates notice when companies fail to prioritise inclusivity, which can damage your reputation in a competitive market.

Even the smallest language choices can have a big impact on your hiring outcomes and how your organisation is perceived.

What Does an Inclusive Job Advert Look Like?

Inclusive job adverts are carefully designed to resonate with a wide range of candidates. Here’s how they stand out:

• Neutral Language: Avoid gendered terms or phrases that might exclude specific groups.
• Focus on Skills: Emphasise what candidates can bring to the table rather than rigid qualifications.
• Highlight Flexibility: Mention remote work options or flexible hours to appeal to a variety of lifestyles.
• Welcoming Tone: Use language that makes candidates feel valued and respected, regardless of their background.

By crafting adverts that prioritise diversity and inclusivity, you can attract candidates who not only meet the role’s requirements but also enrich your organisation’s culture.

How TalentKoala’s Inclusivity Tool Helps

Writing inclusive job adverts can feel overwhelming, especially if you’re worried about unconscious bias creeping in. That’s where TalentKoala’s Inclusivity Tool comes in.

This tool is designed to help you eliminate bias and create job adverts that truly resonate with diverse audiences. Here’s how it works:

• Bias Scanning: The tool scans your job adverts for language that may unintentionally exclude candidates based on gender, age, experience, education, or ability.
• Neutral Suggestions: When biased language is detected, the tool provides alternative phrases that are inclusive and welcoming.
• Supports Inclusive Hiring: By removing barriers in your job adverts, you can increase diversity in your applicant pool.

With TalentKoala, you can write job adverts that align with your organisation’s commitment to diversity, equity, and inclusion—all in just a few clicks.

The Benefits of Inclusive Job Adverts

Making your job adverts more inclusive doesn’t just help candidates—it helps your organisation thrive. Here’s what you can expect:

• Diverse Talent Pools: Attract candidates from a wide range of backgrounds and experiences.
• Stronger Employer Branding Impact: Position your organisation as a leader in inclusivity and modern recruitment strategies.
• Better Hiring Outcomes: Find candidates who not only fit the role but also bring new perspectives to your team.

Inclusivity in recruitment isn’t just a trend—it’s a necessity for organisations that want to succeed in today’s competitive market.

Take the First Step Toward Inclusive Hiring

Is your job advert language helping or hurting your employer brand? With TalentKoala’s Inclusivity Tool, you can ensure that every advert you write is bias-free, inclusive, and designed to attract the best talent.

Learn more about the Inclusivity Tool or book a demo today.

Don’t let outdated language hold your organisation back. Start creating job adverts that reflect your values and build a stronger employer brand today.